About RC Aquatics | Industry-Led Technology for Aquatics
About RC Aquatics

Built by aquatics people
and systems people.

RC Aquatics combines real aquatics industry understanding with premium technology delivery — giving wholesalers and retailers the infrastructure they need to sell more, reduce manual work and build stronger digital routes to market.

Built by aquatics people and systems specialists
Designed for wholesalers and retailers across the UK and Europe
Marine and coral-led expertise with wider aquatics capability
International delivery team across four locations
Why we exist

The aquatics trade needs better digital infrastructure from people who actually understand it.

Wholesalers need cleaner ways to present stock, enable retailers and reduce manual administration. Retailers need better websites, stronger catalogue systems and easier access to supplier data. Both sides need systems that reflect how aquatics actually works — especially where livestock, availability, images and specialist product handling matter.

That is where RC Aquatics sits: between the trade and the technology, turning complex stock and product data into websites, integrations and digital workflows that help businesses sell more.

1
Industry-led from the start
RC Aquatics was built around a simple belief: technology for the aquatics trade must be shaped by people who understand the category, the stock reality and the buying journey.
2
Commercial clarity over technology for its own sake
The aim is better stock visibility, better product presentation and stronger growth potential for the businesses using the system — not technology for the sake of it.
3
Marine-first, built to support the wider trade
We are marine-first in experience, with particular strength across marine fish, coral and specialist aquatics. The same infrastructure supports tropical, freshwater, dry goods, reptiles and wider pet categories.
The team

A specialist team combining marine science, aquatics trade knowledge, systems design and technical delivery.

The leadership and delivery team brings together aquatics knowledge, systems architecture, integration delivery and digital growth experience.

MR
Michael Rea
Aquatics Strategy & Commercial Lead

Michael brings practical aquatics industry experience supported by a scientific background in marine and ecological systems. A published marine scientist with a BSc in Marine Science and an MSc in Ecological Management & Conservation Biology, Michael shapes RC Aquatics around the realities of livestock, supplier workflows, retailer behaviour and commercial growth.

AC
Andrew Cuthbert
IT Systems & Infrastructure Lead

Andrew Cuthbert has an extensive background in web development with many examples of leading significant integration projects including within the clinical control sector leading the development, build and training of systems that touched 25,000 laboratories when he sold his company in 2012, an API that today serves approximately 60,000 laboratories arguably 1/3rd of all clinical laboratories on the planet.

R
Robin
Marketing, Systems & Digital Growth

Robin supports the connection between systems, positioning and commercial outcomes — focusing on how digital platforms are presented, how customers move through the buying journey and how websites and integrations can be shaped to support real growth.

B
Burak
IT Systems & Integration Delivery

Burak supports the technical delivery layer behind integrations, website systems and data-led workflows — focusing on implementation, problem solving, system structure and ensuring technical work translates into usable business infrastructure.

Wider delivery capability

Supported by delivery teams across Northern Ireland, Poland, Turkey and Spain.

Behind the main team sits a wider delivery network designed to give RC Aquatics the capacity to support serious website, integration and systems projects without losing the specialist industry direction that makes the business different.

Northern Ireland
Commercial and industry leadership. Aquatics strategy, client relationships and commercial direction. This is where the trade understanding lives.
Poland
Primary technical delivery capacity. Development, systems support, integration work, content workflows and ongoing platform improvement.
Turkey
Additional technical and integration delivery. Systems support and back-end development capability across live projects.
Spain
Front-end and full-stack web development. Premium website builds, UI delivery and Pro theme implementation.
How we work

Our operating principles.

Industry-led
Technology must be shaped around how wholesalers and retailers actually work. We start with the trade, not the tool.
Commercially useful
Every website, API or integration should make buying, selling or managing stock easier. If it does not move the commercial needle, it is not worth building.
Scalable
Systems should be built to support future suppliers, categories, regions and sales channels — not just the immediate project.
Clear and practical
Clients should understand what is being built, why it matters and how it supports growth. We do not hide behind technical complexity.
Premium delivery
The output should feel credible, modern and suitable for serious trade conversations — with every client and every project.

Work with a team that understands the trade and can build the infrastructure behind it.

If you are a wholesaler or retailer looking to improve your website, connect supplier stock, build an API or create a stronger digital sales channel, RC Aquatics can review your current setup and recommend the right next step.