For Wholesalers | Trade Websites, APIs & Retailer Integrations | RC Aquatics
For Aquatics Wholesalers

Turn your stock data into a stronger route to market.

RC Aquatics builds the websites, APIs and integration systems that help wholesalers increase retailer orders, reduce manual admin and create new digital customer channels across the aquatics trade.

Request a consultation Send us your stock file
More retailer orders
Give retailers a clearer, faster and more visual way to access your range, understand availability and place orders.
Less manual admin
Reduce repetitive updates, manual file sharing, product chasing and duplicated communication across your sales process.
New digital customers
Create a stronger digital route for retailers who are not yet fully buying from you or who need a more accessible way to engage.
The problem

Most wholesalers already have the stock. The problem is that the digital infrastructure has not kept up.

In a market where speed, accuracy and presentation increasingly matter, disconnected systems quietly cost sales. Retailers may not always know what is available, what has changed or what is worth ordering now.

Stock visibility is often split across spreadsheets, emails, portals, messages and manual updates.
Retailers may not always know what is available, what has changed or what is worth ordering now.
Sales teams spend too much time repeating information that should be visible and structured already.
Product images, descriptions, categories and availability can be inconsistent across channels.
New retailers can be harder to onboard when the buying journey is not clear, visual or self-service enough.
The solution

RC Aquatics builds the connected layer between your wholesale stock and the retailers who need to buy from you.

You already have the wholesale range. RC Aquatics builds the infrastructure that helps more retailers see it, understand it and order it. That layer can include a trade website, API build, product data pipeline, stock synchronisation, retailer website integration, catalogue controls, image handling and ongoing support.

Source
Wholesale stock
& product data
→
RC Aquatics
Integration &
website layer
→
Output
Trade website /
retailer integrations
→
Result
Clearer retailer
buying journey
What we build

Every wholesaler project is scoped around your systems, your stock and your commercial goal.

01
Wholesaler API builds
API and integration layers that connect your stock system to retailer websites, trade portals and ordering journeys.
02
Trade websites
Trade-only websites and catalogue experiences that give retailers a clear, professional way to browse your range and engage with your business.
03
Stock feed processing
We can work from API, XML, CSV, Excel or structured manual files — mapping and cleaning data into a reliable commercial feed.
04
Retailer integrations
Allow approved stock and product data to flow directly into retailer websites — keeping catalogues current without manual uploading.
05
Product enrichment
Image handling, description improvement, category structure and metadata — making your products more commercially usable across every channel.
06
Catalogue controls
Not every retailer or website needs to receive every range. We can build controls so you decide what is shared, with whom and when.
The process

A clear process from discovery to growth.

01
Discovery
We understand your business, categories, current sales process and target retailer journey.
02
Data review
We review your current stock format, product data, images, categories and update frequency.
03
Build
We design and build the right combination of website, API, integration and catalogue structure.
04
Testing
We test stock accuracy, product mapping, user journeys, category structure and ordering logic.
05
Launch
We support launch and help position the system with your internal team and customers.
06
Growth
We continue improving the system as more products, retailers, suppliers or categories are added.
Commercial model

Bespoke structures built around the opportunity.

Every project is scoped around the commercial opportunity, the complexity of the data, the level of build required and the long-term support model. RC Aquatics can structure projects through an upfront build cost, a monthly support arrangement, a revenue share model or a blended structure where that is commercially appropriate. The right model is agreed after consultation.

The commercial impact of any integration depends on catalogue quality, data structure, retailer adoption, stock availability, pricing, operational follow-through and the strength of the buying journey. Any uplift figures or example outcomes discussed by RC Aquatics are illustrative forecasts only and should not be treated as guaranteed results.

Ready to turn your wholesale stock into a stronger digital sales channel?

Send us a sample of your current stock file, feed or catalogue structure. We will review how your data is currently organised, identify the likely opportunities and recommend the right next step.

Request a consultation Send us your stock file