Manta Rea Case Study — RC Aquatics
Case Study — Retailer Transformation

From 1,000 products uploaded manually to 10,000 live — and no one touching a spreadsheet.

Manta Rea was a specialist marine retailer with a small online shop, strong product knowledge and a business that deserved a better digital presence. RC Aquatics rebuilt the site from scratch and connected it directly to the Dejong Marine Life wholesale feed via a custom XML plugin. The result: a fully stocked, automatically updated product catalogue and the retirement of the physical shop — replaced by a live, scalable online operation.

Retailer WordPress / WooCommerce Dejong XML Integration Full Site Rebuild
~10,000
Live products at any time, updated automatically via the Dejong XML feed
28,000+
Potential SKUs available from the full Dejong Marine Life catalogue
0
Manual product uploads required to maintain the catalogue

A business that outgrew its website

Manta Rea had the specialist knowledge, the customer relationships and the product credibility. What it lacked was a digital presence that reflected any of that. The online shop was small, manually maintained and difficult to grow — a familiar position for aquatics retailers trying to scale without the infrastructure to do it.

The gap between the shop's real strength and what appeared online was the opportunity RC Aquatics was brought in to close.

Before
  • Approximately 1,000 products managed manually
  • Product data uploaded by hand — slow, inconsistent, difficult to scale
  • Online presence significantly smaller than the real business
  • No supplier data connection — all stock information entered manually
  • Physical retail shop carrying most of the commercial weight
After
  • Approximately 10,000 live products, updated automatically
  • Dejong Marine Life XML feed connected via custom RC Aquatics plugin
  • Up to 28,000 SKUs available from the full Dejong catalogue
  • Physical shop retired — online store became the primary commercial channel
  • No manual uploading required to maintain or grow the catalogue

Complete rebuild. Live integration. One connected system.

RC Aquatics rebuilt the Manta Rea website from the ground up on WordPress and WooCommerce, then connected it directly to the Dejong Marine Life XML product feed using a custom plugin built specifically for this integration. The plugin handles product data, availability and catalogue structure automatically — removing the manual work that had previously limited how quickly the business could grow online.

01
Full website rebuild
Complete new WordPress / WooCommerce site designed for marine retail — premium presentation, clean category structure and a customer journey built around specialist product confidence.
02
Custom Dejong XML plugin
A custom plugin developed by RC Aquatics that connects the Dejong Marine Life XML feed directly to WooCommerce. Product data, availability and catalogue updates flow in automatically.
03
Automated catalogue management
Products are created, updated and managed via the live feed. No manual uploads. No stale listings. The catalogue reflects what Dejong has available — at scale, without manual intervention.
04
Scalable product architecture
The site is built to handle the full Dejong range — up to 28,000 potential SKUs — without restructuring. As the catalogue grows, the site grows with it.
Source
Dejong Marine Life
XML product feed
RC Aquatics
Custom XML plugin
+ WooCommerce integration
Output
mantarea.com
~10,000 live products

What this means for a retailer

The Manta Rea integration is a working example of what becomes possible when a retailer stops managing products manually and starts running from live supplier data instead. The catalogue is larger, more accurate and easier to maintain — without the overhead that usually prevents retailers from scaling their online presence.

For retailers asking what RC Aquatics actually builds — mantarea.com is the answer. The integration is live, the products are real, and the infrastructure is running in production.

"The right infrastructure changes what a retailer can do online. Manta Rea went from a manually managed shop to a fully connected catalogue — and the physical shop was no longer needed to carry the business."
RC Aquatics — Project summary

See the integration running live.

Visit mantarea.com to see the Dejong XML plugin in production — or speak to RC Aquatics about building the same infrastructure for your business.